Harley-Davidson X440 Vivid (Metallic Thick Red) – Full Review, Offers & Buying Guide

—

by

Himanshu
in

The Harley-Davidson X440 has been making waves in the Indian motorcycle market, thanks to its blend of premium design and advanced features. The Vivid (Metallic Thick Red) variant, in particular, exemplifies the striking aesthetics and performance that enthusiasts seek. With an ex-showroom price of ₹2,59,500 (inclusive of taxes), multiple color options, and competitive specs, this bike is positioned as a premium highway cruiser in the 440 cc segment.

If you are considering booking one, you can check current listings or purchase options via this affiliate link: Harley-Davidson X440 Vivid on Amazon.

In this article, you’ll get a clear breakdown of specifications, EMI plans, pros & cons, and how it stacks up with rivals—so you can decide whether this is the ride for you.

Colors & Price Overview

  • Ex-Showroom Price (All Colors): ₹2,59,500
  • Available Colors: Metallic Thick Red, Goldfish Silver, Metallic Dark Silver, Mustard

Specifications & Feature Table

Specification / FeatureDetail
Engine TypeAir-Oil Cooled, Single Cylinder
Displacement440 cc
Power Output~27 bhp
Torque~38 Nm
Transmission6-Speed Gearbox
Fuel InjectionYes
Emission NormBS6 Compliant
Fuel Tank Capacity13.5 L
LED Headlamp & Tail LampYes
Wheels & BrakesAlloy wheels; Front disc 320 mm, Rear disc 240 mm
ABS / SafetyDual Channel ABS, Traction control, Enhanced ABS features, Cornering Rider Safety Enhancements
SuspensionTelescopic front fork, Dual shock rear
DimensionsLength ≈ 2168 mm
Saddle Height≈ 805 mm
Ground Clearance~170 mm
Wheelbase~1418 mm
Kerb Weight~190.5 kg
Warranty5 years (as per listing)

This table gives a quick reference for the core specs and features that matter most to a buyer.

Offers & EMI Plans

Here’s a breakdown of the offers and EMI details currently available:

Offer TypeDetails
EMI Plan (24 months)₹12,644/month (via SBI Credit Card EMI)
Bank DiscountsUp to ₹8,000 off on SBI Credit Card / Debit Card purchases
No Cost EMIUp to ₹11,684.95 interest savings with Amazon Pay + ICICI Bank cards
Warranty5-year warranty as advertised
Free DeliveryIncluded
Other PerksRewards worth ₹2,700 for today’s purchase, 3% cashback offer

These offers enhance affordability and make it easier to commit without paying full up-front.

On-Road Price Estimate (Major Cities)

The ex-showroom price gives you the base, but on-road costs—registration, insurance, road tax—vary by city. Below is an approximate on-road estimate:

CityEstimated On-Road Price
Delhi₹2,95,000 – ₹3,10,000
Mumbai₹3,05,000 – ₹3,20,000
Bengaluru₹3,00,000 – ₹3,15,000
Chennai₹2,98,000 – ₹3,12,000
Kolkata₹2,94,000 – ₹3,08,000

These are indicative and will depend on local state taxes, insurance policies, and dealer charges.

Strengths & Advantages

  1. Iconic Brand Appeal – Harley-Davidson carries strong brand equity and aspirational value.
  2. Stylish Looks – The Vivid (Metallic Thick Red) variant is head-turning, with bold paint and premium finishes.
  3. Feature-Rich – LED lighting, traction control, dual ABS, advanced safety features all enhance the package.
  4. Warranty & Support – 5-year warranty gives peace of mind in long-term ownership.
  5. Customizable Offers & Flexible EMI – Attractive financing options help reduce upfront burden.
  6. Engine & Performance – A 440 cc heart designed for highway cruising with a balanced power-to-weight ratio.

Weaknesses & Considerations

  • Weight – At ~190.5 kg, it is relatively heavy, which may affect maneuverability at low speeds.
  • Fuel Efficiency – Premium bikes often compromise some fuel economy; real-world mileage may be modest.
  • High On-Road Pricing – Once you add taxes, it may cross into price brackets where other alternatives are viable.
  • Service & Spares – Harley service network is growing, but in semi-urban or remote areas, availability may be limited.
  • Competition – Rivals in the 350–650 cc space may offer better service networks or lower maintenance costs.

Competitive Comparison

To understand where this stands, here is a quick comparison with some peers:

Feature / MetricX440 VividRival (e.g. RE 650 / CB350 etc.)
Displacement440 cc350 cc / 650 cc depending on rival
FeaturesLED, ABS, Traction ControlVaries—some may lack advanced safety tech
Weight~190.5 kgSome rivals lighter or heavier
Warranty5 yearsVaries across brands
On-Road CostHighCould be lower for smaller bikes or higher for bigger ones
Service NetworkDevelopingMore established for legacy brands

Your decision must weigh brand/image value vs. service & total running cost.

Is the Harley-Davidson X440 Vivid Worth It?

If you’re buying a premium, high-style cruiser with modern features and you value brand heritage, the X440 Vivid is an attractive option. The multiple offers and financing options make it more accessible. However, if your priorities are cost of maintenance, fuel efficiency, or dense urban use, it may have trade-offs.

This is a bike for enthusiasts who want presence, style, and a robust feature set—knowing that there’s a premium to pay for that experience.

If you like, I can also create a variant-wise comparison, buyer checklist, and a downloadable spec sheet for this bike, to embed in your blog or website.

Would you like me to prepare that?

Affiliate Disclaimer

This article contains affiliate links (e.g. the Amazon link above). If you make a purchase via these links, I may earn a small commission at no extra cost to you. I only partner with brands and listings I trust and believe to offer genuine value.