Amul Slashes Prices on 700+ Products After GST Cut: What’s Cheaper & How Much You Save

Sep 21, 2025

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Good news for dairy lovers and household shoppers: Amul has announced a sweeping price reduction across more than 700 of its products, thanks to recent changes in GST rates. From ghee, butter, cheese, ice-cream to frozen snacks and bakery items, many staples are becoming more affordable. The new prices take effect from September 22, 2025. In this article, we break down what changed, how much savings you can expect, and what this means for consumers and farmers alike.

What Triggered the Price Cuts?

The Government has recently revised the GST (Goods and Services Tax) rates for many dairy and food items, lowering them to 5% or even nil in certain categories.
Amul’s parent body, the Gujarat Cooperative Milk Marketing Federation (GCMMF), has said that they will pass the benefit of this GST rate reduction fully to consumers.
Because Amul operates under cooperative principles (owned by millions of farmers), the price cut aims to help both producers and consumers: lower prices for buyers, maintained viability for farmers, and possibly higher volume of sales.

Key Reductions: What’s Cheaper & By How Much

Here are some of the major product price revisions announced by Amul, effective from September 22, 2025:

Product	Old Price	New Price	Saving
Butter (100g)	~ ₹62	~ ₹58	~ ₹4
Butter (500g)	~ ₹305	~ ₹285	₹20
Ghee (1 litre)	~ ₹650	~ ₹610	₹40
Ghee (5-litre tin)	—	~ ₹200 decrease	—
Processed Cheese Block (1 kg)	~ ₹575	~ ₹545	₹30
Frozen Paneer (200g)	~ ₹99	~ ₹95	₹4
UHT Milk (1 litre Taaza)	~ ₹77	~ ₹75	~ ₹2
UHT Milk (1 litre Gold)	~ ₹83	~ ₹80	~ ₹3
Bakery/Biscuits (Butter Cookies 200g)	~ ₹75	~ ₹65	~ ₹10
Frozen Snacks	Various packs	Reduced in range (e.g. small packs by a few rupees)	–
Ice-Cream & Premium Items	Price bands adjusted downward significantly	Many premium tubs, cups, flavours showing large absolute drops	–

Categories Affected

Amul has reduced prices across a wide array of product categories, including:

Butter & Ghee
Cheese (blocks, cubes, processed)
Paneer
Ice-cream (regular & premium)
Bakery items & biscuits
Frozen snacks & dairy-based frozen foods
Condensed milk, malt-based drinks, peanut spreads
UHT milk & shelf-stable milk products

Note: Products like fresh pouch milk were mostly not impacted, since those were already exempt or at zero GST before the reform.

What It Means for Consumers

Immediate Relief: Households will feel savings on everyday dairy staples such as butter, ghee, paneer. Small savings (₹2-₹40) per item may seem modest but add up over repeated purchases.
More Choice at Lower Cost: Premium or specialty products like certain ice-cream flavours, chocolates, etc., are now more accessible due to reduced prices.
Increased Consumption: Lower prices may encourage more frequent consumption of dairy products by segments that previously considered them expensive.
Budget Stretching: For many families, especially in semi-urban/rural areas, savings can matter across multiple cooked meals, tea/milk usage, baking, etc.

What It Means for Amul & Farmers

Volume may go up: With lower prices, more people may buy, increasing overall demand for Amul’s products.
Consumer confidence & loyalty: Passing on tax benefits reinforces trust between brand and buyers.
Support for farmers: Although prices paid to farmers are separate, Amul’s cooperative nature means stable demand helps farmers, though margins may vary depending on input costs.
Maintaining margin balance: Amul will need to manage production, logistics, and supply chain costs so that price cuts do not erode quality or financial sustainability.

Possible Challenges & Caveats

While many staples are cheaper, not every product will have a large drop. Savings depend heavily on pack size, product type (premium vs basic), and location (transport/distribution cost differences).
Retailers/distributors need to adjust stock and pricing signage, which may have lag in remote locations.
Inflation in other input costs (like fuel, packaging, dairy feed) could offset some benefit if those costs rise in future.
Demand surge could strain supply in some product lines temporarily.

Consumer Savings Snapshot

Here are a few examples showing approximate cost savings one might enjoy:

Scenario	Items Bought Monthly	Estimated Monthly Saving
Family buying 2 x 100g butter packs & 1 litre ghee	2 × ₹4 savings + ₹40 = ₹48	₹48
Buying cheese block + frozen paneer weekly	₹30 + ₹4 per week ≈ ₹136 monthly	~ ₹136
Ice-cream treats once a week	Premium tub reduction ~ ₹25 × 4 = ₹100	₹100

Over time, these savings accumulate, especially when multiple items in the grocery basket have been reduced.

Why This Matters Broadly

The price reduction isn’t just a commercial move—it ties directly to policy (GST reforms). When tax policy lowers burdens on essential goods, societal welfare improves.
It shows the power of cooperatives in passing benefits transparently. Amul being a cooperative gives it moral and structural leverage to keep consumer interest central.
Could influence other brands/competitors to follow suit, increasing competition and affordability across the dairy & food sector.
Important ahead of seasonal demand peaks (festivals, holidays) when consumers tend to spend more; savings matter more then.

Conclusion

Amul’s announcement that over 700 of its products will be cheaper starting September 22, 2025, is welcome relief to millions of Indian households. With price cuts ranging from small rupee savings on daily essentials to larger drops on premium items, the benefits are tangible. As the cooperative passes on the full benefit of recent GST rate cuts, consumers are set to gain, demand may rise, and everyday affordability improves. While some challenges remain, this move underscores how policy change can directly translate into consumer welfare.

Disclaimer:

This article is for informational purposes only. Prices, savings, and product availability may vary by region, packaging, and retailer. Always check local stores for exact pricing. Economic conditions, supply chain factors, and input costs may affect future prices.