Top 50 Affiliate Programs in 2025: Cookie Durations, Incentives & Social Media Insights

Sep 12, 2025

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In the rapidly evolving digital marketing landscape, affiliate marketing continues to be a powerful strategy for brands and influencers alike. One of the key factors influencing affiliate success is cookie duration, along with deeplinks, incentives, and social media presence. This guide provides an in-depth look at 48 popular brands, their cookie durations, incentive structures, and social media integration to help marketers optimize their strategies in 2025.

What is Cookie Duration and Why it Matters?

Cookie duration is the period during which a referral is tracked after a potential customer clicks your affiliate link. A longer cookie duration increases the chances of earning commissions, especially for high-consideration products or services.

Short Cookie Duration (1–7 days): Ideal for impulse purchases like fashion or small gadgets.
Medium Cookie Duration (15–30 days): Suitable for online services, marketplaces, and subscription products.
Long Cookie Duration (90+ days): Best for high-ticket or infrequently purchased items like books, courses, or electronics.

Brand Comparison Table

Here’s a detailed table of 48 brands, their cookie durations, deeplink availability, incentives, and social media presence:

Sr No	Brand Name	Cookie Duration (Days)	Deeplink	Incentive	Social Media
1	Pepperfry	30	Yes	Yes	No
2	Myntra	1	Yes	Yes	Yes
3	Firstcry	30	Yes	Yes	Yes
4	BigRock	30	Yes	Yes	No
5	Tata Cliq	7	Yes	Yes	Yes
6	AbeBooks	90	No	Yes	No
7	Acer	30	Yes	Yes	Yes
8	AdCreative.ai	30	Yes	No	No
9	Adidas	30	No	Yes	Yes
10	Air India	7	Yes	Yes	No
11	Airtel Broadband CPL	30	No	Yes	No
12	Alibaba	15	Yes	Yes	Yes
13	Apollo.io	30	Yes	No	No
14	AppMySite	30	Yes	No	No
15	Asus India	30	Yes	Yes	Yes
16	Big Muscles	30	No	Yes	No
17	Boat	30	Yes	Yes	Yes
18	Bookmyshow	7	No	Yes	No
19	Borosil	30	Yes	Yes	Yes
20	British Council	30	No	Yes	No
21	Crocs	30	Yes	Yes	Yes
22	Croma Retail	7	Yes	Yes	Yes
23	Dabur	30	Yes	Yes	No
24	Gonoise	30	Yes	Yes	Yes
25	Havells	30	Yes	Yes	No
26	IndiGo Flights	7	No	Yes	Yes
27	Kama Ayurveda	30	No	Yes	Yes
28	Kapiva	30	Yes	Yes	Yes
29	Klook	7	Yes	Yes	Yes
30	Krishna Ayurveda	7	Yes	Yes	Yes
31	LearnWorlds LMS	30	Yes	No	No
32	Lenskart	30	Yes	Yes	No
33	MakeMyTrip (Hotels)	30	No	Yes	No
34	Malabar	30	Yes	Yes	Yes
35	Mama Earth	7	Yes	Yes	Yes
36	Max Fashion	7	No	Yes	No
37	Milton	7	No	Yes	No
38	Nykaa Beauty	7	Yes	Yes	Yes
39	Paisabazaar Credit Score CPA	1	No	No	No
40	RealMe	30	Yes	Yes	Yes
41	Reliance Digital	7	Yes	Yes	Yes
42	SitesGPT	30	Yes	No	No
43	Skybags	30	Yes	Yes	No
44	TripAdvisor	30	Yes	Yes	Yes
45	Trivago	30	Yes	No	No
46	Upgrad	30	Yes	Yes	Yes
47	Vijay Sales	7	Yes	Yes	No
48	Zandu Care	30	Yes	Yes	No

Key Insights from the Data

Top Brands with Longest Cookie Duration
- AbeBooks (90 days), Alibaba (15 days), and most others offer 30-day tracking, giving affiliates more time to earn commissions.
Best for Social Media Promotions
- Brands like Myntra, Firstcry, Kapiva, Nykaa, and TripAdvisor have strong social media integration.
High Incentive Programs
- Almost all brands provide affiliate incentives, but AdCreative.ai and Apollo.io do not offer additional bonuses.
Brands with Deeplinks
- Deeplinks are crucial for driving traffic to specific product pages. Most brands in this list provide deeplinks.

Why This Table Matters for Affiliates

Knowing the cookie duration helps in planning campaigns for short-term vs long-term conversions.
Brands with social media integration are easier to promote via Instagram, YouTube, or TikTok.
Deeplinks and incentives directly impact ROI by tracking user journeys and providing additional rewards for conversions.

Example Use Cases

Short-Term Campaign: Promote Myntra (1-day cookie) for flash sales or limited-time offers.
Long-Term Campaign: Promote AbeBooks (90-day cookie) for readers and book enthusiasts.
Social Media Campaign: Promote Kapiva or Nykaa Beauty for Instagram/TikTok influencer campaigns.

FAQs

Q1. What is the ideal cookie duration for affiliates?

For impulse products, 1–7 days is enough. For high-value products, 30+ days is ideal.

Q2. Do all brands provide incentives?

Most do, but some like AdCreative.ai and Paisabazaar Credit Score CPA don’t offer incentives.

Q3. Why are deeplinks important?

Deeplinks ensure that traffic goes directly to a specific product page, increasing conversion rates.

Q4. Can I promote brands without social media presence?

Yes, but social media presence can significantly boost affiliate conversions and reach.

Q5. Are long cookie durations always better?

Not necessarily. Long cookies are good for high-consideration products, but short cookies work well for quick conversions and impulse buys.

Conclusion

Affiliate marketers can leverage this detailed list to choose the best brands for their campaigns based on cookie duration, incentives, deeplinks, and social media presence. By aligning your marketing strategy with these insights, you can maximize earnings and effectively target audiences.