How to Create a US-Based Blog from India and Earn ₹2 Lakh Monthly – Step-by-Step WordPress, SEO, and Content Strategy Guide

Oct 15, 2025

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Building a profitable blog targeting a US audience from India is no longer just a dream—it’s an achievable goal if approached strategically. With the right setup, SEO foundation, and monetization plan, many Indian bloggers today earn over ₹2 lakh per month (approximately $2,400–$2,500) through advertising, affiliate marketing, and sponsored content.

This comprehensive guide, inspired by a detailed video tutorial, walks you through each step—from blog setup to SEO configuration and content strategy—optimized specifically for US traffic and Google Discover visibility.

Why Focus on a US Blog?

Targeting the United States has clear advantages:

Factor	India	United States
AdSense CPM (Cost per 1000 Views)	₹40–₹80	₹600–₹1,200
Affiliate Conversion Rate	0.5–1%	2–3%
Audience Buying Power	Moderate	High
Search Competition	High for local keywords	Lower for niche US trends

With proper content optimization and niche selection, you can generate 5x to 10x higher ad revenue by serving the US market while running your blog from India.

Step 1: Setting Up the Blog the Right Way

Choose a Reliable Hosting Provider

Opt for Hostinger, Bluehost, or SiteGround, as they offer fast US servers, SSL, and WordPress support at affordable rates.

Recommended Setup Checklist:

Step	Task	Ideal Option
1	Domain Purchase	Choose a .com domain targeting the US
2	Hosting Plan	Go for a premium shared or cloud plan
3	Server Location	Select USA during setup
4	CMS Installation	Install WordPress
5	SSL Certificate	Free SSL (mandatory for HTTPS)

Once installed, set the site language to US English (en-US) and configure the time zone as UTC -5 (Eastern Time) for accurate scheduling and analytics.

Step 2: Essential WordPress Settings

Core Configuration

Site Title: Include your niche keyword, e.g., “TechBuzz US” or “DailyFitLife.”
Permalinks: Use /post-name/ for SEO-friendly URLs.
Media: Enable image compression (use WebP format).
User Role: Create a separate Editor account for article uploads (avoid using admin for content work).

Must-Have Plugins

Plugin	Purpose
Yoast SEO	Manage on-page SEO and metadata
AMP (by Automattic)	Make your site Google Discover-friendly
WP Rocket / LiteSpeed Cache	Boost site speed
Rank Math (alternative)	Advanced SEO tracking
Site Kit by Google	Connect Analytics, Search Console, and AdSense
UpdraftPlus	Auto backups
ShortPixel / Smush	Image optimization

Ensure your theme is AMP-compatible—Google favors mobile-optimized pages for Discover and organic ranking.

Step 3: SEO Foundation – The Backbone of a Profitable Blog

Keyword Strategy for US Audience

Use Google Trends and Keyword Planner set to the United States region.
Look for topics with:

Rising interest in the past 30 days.
Search volume above 10,000/month.
Low to medium competition.

Example Niches with High US CPM:

Niche	Avg. US CPM (AdSense)	Example Topics
Finance / Taxes	₹900–₹1,200	“How to file taxes as a freelancer in USA”
Tech & Gadgets	₹700–₹1,000	“iPhone vs Pixel comparison 2025”
Health & Fitness	₹600–₹900	“Low-carb diets for busy professionals”
Home Improvement	₹800–₹1,100	“Affordable home office setup ideas”
Education / Careers	₹500–₹800	“Best scholarships for US universities”

Step 4: Content Creation for Google Discover and Organic Growth

Shaily Mehrotra’s skincare insights may teach simplicity, but blogging requires strategic creativity. The core idea remains: Consistency beats complexity.

Use AI Tools Wisely

Use Perplexity AI or ChatGPT to generate research-backed, humanized articles. But always rewrite and personalize the output to pass Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) standards.

Key Content Writing Tips

Write in US English (not Indian English).
Keep paragraphs short—2–3 lines each.
Include H2 and H3 subheadings every 150–200 words.
Add original tables and data for authenticity.
Optimize images with ALT text including focus keywords.

Internal & External Linking

Use 3–4 internal links per post to related articles.
Add 2–3 external references to credible US sources (e.g., government or educational domains).
Avoid linking to direct competitors.

Step 5: Monetization Methods for US Blogs

Once your traffic crosses 10,000–15,000 monthly visitors, you can start monetizing effectively.

Source	Method	Average Monthly Income
Google AdSense	Display Ads	₹50,000 – ₹1,00,000
Affiliate Marketing	Amazon US, ShareASale, Impact	₹30,000 – ₹80,000
Sponsored Posts	Paid Reviews	₹10,000 – ₹40,000
Digital Products	eBooks, Courses	₹20,000 – ₹50,000
Email Marketing	Newsletters, Funnels	₹10,000 – ₹25,000

💡 Pro Tip: Apply for Ezoic or Mediavine once you cross 50K sessions per month for premium ad rates (2–3x AdSense).

Step 6: Performance Optimization for Higher Revenue

Speed and user experience directly impact income. A one-second delay can reduce page views by 11%.

Optimization Checklist

Task	Ideal Score / Time
Google PageSpeed	90+ on mobile
Load Time	< 2.5 seconds
Bounce Rate	< 60%
Image Size	< 200 KB each
AMP Validation	Must pass for all articles

Use Google Search Console weekly to check for indexing issues and Core Web Vitals reports.

Step 7: Scaling to ₹2 Lakh Monthly Income

Traffic Targets

Source	Monthly Visitors	Potential Income
Google Search (SEO)	100K–150K	₹1.2 Lakh
Google Discover	50K–80K	₹60,000
Social Media & Pinterest	20K+	₹20,000–₹30,000

By maintaining a content frequency of 10–15 posts/month and optimizing every article, you can realistically hit the ₹2 lakh mark within 8–12 months.

Step 8: Maintaining and Updating Your Blog

Success in blogging comes from sustainability.

Update older articles every 3–4 months.
Refresh statistics and keywords regularly.
Use Google Analytics 4 to identify high-performing posts.
Build email lists for loyal traffic.

Even if one viral post drives traffic, the key to long-term income is content freshness + authority building.

Final Thoughts

Creating a US-based blog from India isn’t about luck—it’s about smart execution. By following the right technical setup, keyword research, SEO strategies, and monetization mix, you can achieve financial independence through blogging.

Thousands of Indian creators are already earning steady four-figure incomes in USD monthly—and with consistent effort, you can be one of them too.

Focus on value-driven, original, and fast-loading content, and watch your blog transform into a scalable online business.

Disclaimer

This article is for educational and informational purposes only. Earnings and results may vary based on effort, niche selection, and content quality. Always follow ethical SEO and copyright guidelines when creating or monetizing content.

About the author

I’m Himanshu Dhar, a dedicated MIS trainer proudly associated with I Turn Institute. My journey in the realm of data management and automation spans over 14 enriching years. My passion for this field extends to freelancing projects, where I bring real-world practicality into my teaching. My impact in education is marked by the success of over 25,000 students I’ve had the privilege of mentoring, hailing from diverse backgrounds. Beyond the classroom, I’ve had the honor of conducting corporate training sessions and seminars, catering to the unique needs of businesses. Let’s unlock your potential together in the realm of data analysis and automation.